Join NU Alumna Kristen McDonnell ‘85, as she leads a panel discussion with three fellow alumni who’ve published books on marketing:
Ben Parr ’08 (Captivology: The Science of Capturing People’s Attention),
Dan Olsen ’91 (The Lean Product Playbook), and
Ken Rutsky ’84 (Launching to Leading).
The trio will capture your attention with some of the latest ideas in product management and marketing today, and will give insights into their playbooks for launching their writing careers within a competitive publishing industry. This is a great panel for those who want to hear some of the newest branding, communication, and product development ideas coming out of the Bay area or for aspiring marketing book authors!
Marketing & Product Management Alumni Panel
5:30 pm Doors Open
6:00 pm Panel and Q&A
7:00 pm Networking Reception
Light appetizers and refreshments will be served.